If words didn't matter, you wouldn't be here.
You wouldn't have visited my About page to read more about me, figure who I am and if you should care.
The answers are: I'm Natalie. (Hi!) And yes, you should care. Here's why:
Your potential customers are doing the exact same thing to you before they decide to work with you, buy from you, or bounce. Words matter. Words are currency. Are you using yours wisely?
When you use your words wisely, you can...
The truth is that your words and your message are all that connects you and your potential customers.
You might have a great product, a life-changing service, and a gorgeous website…
But without the right words and the right message…
There’s no substance.
Which means there’s no connection.
Which means there’s no action.
So I guess what I’m really trying to say is… Let me help you get some action.
(The digital kind.)
I’m talking about the kind of action where there’s no mistake in your customer’s mind that you’re exactly who they need.
The kind of action that’s built on a killer message online and a story that sticks.
I want to help you paint the picture of who you are and why it matters to the people who need what you’ve got.
Because every sales page, all the corners of your website, each email you send… is an opportunity to connect, convert… and get a little action.
And it all starts with words.
(The truth, the whole truth, and nothin' but the truth):
I’m Natalie Taylor, the head honcho around these parts at The Missing Ink.
I’m a launch copywriter and a messaging strategist on a mission to stamp out the vague + boring copy that’s hurting your business.
I work with experts like you who need help explaining what they do and why it matters in a way that connects and moves people to action.
Because here's the thing:
People don’t choose to hire you because of what you do, or the laundry list of skills you have. The truth is...
"People choose you only when you make it abundantly clear that you understand their needs, their deepest desires, and that you've got the solution they've been searching for."
-Me, because I am definitely not above quoting myself.
That’s why I founded The Missing Ink:
to help savvy entrepreneurs speak about what they do in a way that showcases their brilliance... so they can enjoy more impact and stronger sales, doing the work they love on their terms.
🔥 Fun Fact Quickfire Round:
My total and utter lack of rhythm revealed itself at a young age: when I was 5 years old, I was asked to leave the stage of a Wiggles concert ... because my dancing was that bad.
In a previous life, I was a peer-reviewed, published author and have lectured at the Masters level at The University of Sydney (my alma mater). Yes, I am a giant nerd… and proud of it.
I dream of one day writing the next great sitcom or snappy TV series. Some of my current favorites: Barry, Brooklyn Nine-Nine, and The Good Place!
I have tried and failed to complete the Couch-to-5K challenge exactly four times. Athletics is not my strong point.
I’m an Aussie! I live and work in Sydney, Australia, and some days I still pinch myself that I get to work with amazing entrepreneurs from all around the world. That said, most of my clients are based in North America. I’m very proficient in timezone hopscotch.
My favorite book is I Am Not Sidney Poitier, and I get sweaty armpits whenever I read a really well-written sentence. I love words, the way they help us make sense of the world, and the power they have to move us.