"What's a good conversion rate?" You’re asking the wrong question.

"What's a good conversion rate?" You’re asking the wrong question.

Open up any Facebook group for online business owners and you'll find some variation of this question posted on the weekly:

What's a good click-rate on my emails?

What about open rate?

What should my sales page conversion rate be?

On and on it goes.

Would it shock you to hear me say that those conversion benchmarks you've read about aren't actually all that relevant or meaningful?

How many testimonials should you have on your sales page? (And the 4 types of testimonials you need.)

How many testimonials should you have on your sales page? (And the 4 types of testimonials you need.)

If you’ve been working on the sales page for your online course, membership or program, then you might be wondering:

“How many testimonials do I need?”

You know that social proof and being able to showcase results is an important factor in whether people will believe in your offer — and, therefore, whether they’ll buy your awesome thing.

So how many testimonials should you have?

How to start writing the sales page for your online course. (Also: a guide to kicking writer's block in the head.)

How to start writing the sales page for your online course. (Also: a guide to kicking writer's block in the head.)

So you’ve got a mighty fine product that you can’t wait to share with the world. I’m loading up the confetti canons as we speak…

But, wait a minute.

There’s something standing between you and that avalanche of Stripe notifications as the sales start rollin’ in…

You’re gonna need a sales page to actually, you know… sell the damn thing.

And that means… it’s time to write some sales page copy.

Here’s how to get started.