How many testimonials should you have on your sales page? (And the 4 types of testimonials you need.)

How many testimonials should you have on your sales page? (And the 4 types of testimonials you need.)

If you’ve been working on the sales page for your online course, membership or program, then you might be wondering:

“How many testimonials do I need?”

You know that social proof and being able to showcase results is an important factor in whether people will believe in your offer — and, therefore, whether they’ll buy your awesome thing.

So how many testimonials should you have?

How to start writing the sales page for your online course. (Also: a guide to kicking writer's block in the head.)

How to start writing the sales page for your online course. (Also: a guide to kicking writer's block in the head.)

So you’ve got a mighty fine product that you can’t wait to share with the world. I’m loading up the confetti canons as we speak…

But, wait a minute.

There’s something standing between you and that avalanche of Stripe notifications as the sales start rollin’ in…

You’re gonna need a sales page to actually, you know… sell the damn thing.

And that means… it’s time to write some sales page copy.

Here’s how to get started.

Sales page templates suck. Try this copywriting framework instead. (It's 3000% more fun.)

Sales page templates suck. Try this copywriting framework instead. (It's 3000% more fun.)

Let's talk about copywriting formulas for a sec.

Have you ever tried to write a sales page, or a launch email... and feel like you instantly turn into a used car salesperson, complete with greasy comb-over and cheap (powder blue!) suit?

OR... did you follow all the instructions, dutifully stick to the template "they" said would work no matter what... only to have a disappointing launch?

Pull up a chair, friendo, and let me pour you a drink. Let's talk about why you need to kick those copywriting formulas, templates and scripts to the curb...

Because with the framework I'm sharing in this video, I'm taking you behind the scenes of how I craft copy that has helped my clients triple their sales, say something original and MEANINGFUL, and have waaaay more fun when it's time to sell.

Deal? Deal. Let's do this.