Sales page templates suck. Try this copywriting framework instead. (It's 3000% more fun.)

Let's talk about copywriting formulas for a sec.

Have you ever tried to write a sales page, or a launch email... and feel like you instantly turn into a used car salesperson, complete with greasy comb-over and cheap (powder blue!) suit?

OR... did you follow all the instructions, dutifully stick to the template "they" said would work no matter what... only to have a disappointing launch?

Pull up a chair, friendo, and let me pour you a drink. Let's talk about why you need to kick those copywriting formulas, templates and scripts to the curb...

Because with the framework I'm sharing in this video, I'm taking you behind the scenes of how I craft copy that has helped my clients triple their sales, say something original and MEANINGFUL, and have waaaay more fun when it's time to sell.

Deal? Deal. Let's do this.

(Even if you don't watch the whole thing, do yourself a favor and skip to 8:40. I'm human. You're human. Brain farts are a thing. We're OK.)


I share helpful advice about writing better copy with a really smart group of people each week. To join them, simply sign up below.

You'll gain early access to an upcoming (and totally free) workshop series on how to write more persuasive and personality-filled copy, with loads of awesome examples from the real world and my own client projects... some of whom have tripled their sales (for real!) and became 45% more good-looking (unconfirmed) after we worked together.

It'll be fun, useful, and dangerously effective. You in?