Branding

How to Uncover Your Brand Voice & Personality (and Are They THAT Important Anyway!?)

How to Uncover Your Brand Voice & Personality (and Are They THAT Important Anyway!?)

Have an opinion!

Stand for something!

Have a clear and compelling brand voice or your business is as DOOMED as Rob Kardashian’s sock collection! (Sorry Rob.)

Any of the above sound familiar?

If you’ve been hanging around the online business-building space for a while, you’ve probably had someone try to sell you on the importance of developing a unique brand voice.

It doesn’t matter whether you’re a Fortune 500 company or a solopreneur hustling on your lonesome – without a unique brand voice that identifies you as YOU, you’re gonna have a hard time being recognized and remembered.

And last time I checked, being forgettable isn’t so great for business.

So today, I’m breaking it all down for you:

  • WHAT the heck is a brand voice?
  • HOW to find your own
  • WHY it’s not as important as you think it is… maybe (I know, how cryptic of me)