RON PAUL ROSS
Professional Career Coach and Leadership Expert at RonPaulRoss.com
Ron is possibly the coolest person I’ve ever met.
Put simply, he helps people thrive at work and get unstuck in their careers. His official title is professional coach and expert in leadership and workplace performance.
(I like to think of him as the guy you talk to when you’re sick of hating your job.)
Ron is dynamic, whip-smart and a bunch of fun, and I was tasked with helping him translate his energy into copy that lets his personality shine, while also striking a balance with professionalism and showcasing his expertise and experience.
Ron often works with corporates, as well as individuals looking for career development, executive coaching and team building.
Before his site overhaul, Ron was stuck.
Ron's site before we started working together. His copy didn't express his value, and he had a website that wasn't moving his readers to action.
Ron is a service-based entrepreneur, so it was important that his copy was structured to encourage people to contact him about his services, and as a secondary goal, to build his email list with an irresistible opt-in.