Got membership growth goals?
Stop guessing + gambling — and lock in a sales plan you can trust
Build a membership sales plan that fits your business, supports your other offers, and makes sense to you.
GET STARTED NOW! 🔒
IT BEGINS WITH A SIMPLE QUESTION…
How many new members do you want this year?
A. I’ll take 50 — quality over quantity, baby. ✌️
B. 200+ please — let’s get this party pumping!
C. 1000 — looking for some capital-G-growth…
D. 2500 or more — we’re in scale mode! 📈
Naming your number is easy enough, but…
Your strategy to get there feels less like a sure thing — and more like a game of Spin the Wheel and see.
Because your membership keeps you busy — and selling is just one of many things you’re juggling:
A new month means new member content — it’s the work that never ends.
Your community never sleeps — and the customer service requests keep coming, too.
You’re maintaining everything behind the scenes — from dashboard updates to that one-page resource that somehow turned into 14 slides and a bonus video…
MEANWHILE
👇🏼
MEANWHILE 👇🏼
Your membership sales plan is scattershot at best… & you’re feeling the effects
I guess we should launch again
How about a mini promo?
Which emails did we send?
Do we need a new freebie?
A webinar or 3-day challenge?
Oops, we forgot the waitlist!
You’ve got tons of assets & half-finished projects:
You’ve tried strategies that worked, plenty that didn’t, and at least one that left you with post-launch traumatic syndrome…
With other offers to sell (and too many hats to wear) there’s never enough time to figure it all out.
Which means you’re almost definitely:
A. Spending too much time delivering your membership, and not enough time selling it…
OR
B. Trapped in decision limbo — with so many ways you could grow, it’s hard to commit to anything at all.
You’re ready to restore the balance
Between the energy you pour into your membership… and the revenue you get in return.
For membership owners who are done with rolling the dice on their growth
YOU’LL WALK AWAY WITH:
A 90-day system for hitting your membership growth goals — with a unique mix of live launches, backdoor promos, and evergreen breadcrumbs that you can remix all year long.
A plan that works even when life or business gets busy — no more launch-or-bust thinking, and no pressure to sideline your other offers just to grow your membership.
A calmer way to grow your membership this year without winging it — one that matches your capacity, fits how you think, and helps you lean into what comes naturally to you.
THIS IS EXACTLY WHAT I NEED
THE EXPERIENCE
Because we’ve all paid for courses that covered things we could have Googled… but left out the part that actually tells you what to do.
LOCK IT IN will show you exactly what to do next:
✅ It’s easy to work through and put into action: the 2-hour workshop is broken down into clear mini-modules, each just 5-15 minutes long.
✅ On-demand, which means you can zip through it all at once (feel free to go at 2x speed) or just complete a bit at a time.
✅ Each video ends with a clear next step or decision, so you’ll never wonder what to do next.
🏆 Plus: LOCK IT IN is ADHD & neurodivergent-friendly
With captions, transcripts and “do this next” checklists.
The entire workshop is also available in audio format, with a private podcast feed you can listen to with your podcast app of choice.
WHAT’S INSIDE THE WORKSHOP
01
Because your membership keeps you busy — and selling is just one of many things you’re juggling:
Before you make any decisions, it’s time to get real about what makes sense for you, your strengths, and your specific business model.
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How much time you actually have for membership growth, so your plan is doable—not a pipe dream.
Your marketing strengths and preferences, because doing things you hate never ends well.
How your membership fits with your other offers, so growth feels aligned instead of competing for your time and energy.on text goes here
By the end of this step, you’ll have a clear starting point that reflects your reality, not just what “should” work.
02
Your membership growth ecosystem
Most people approach membership growth as one launch, one promo, one marketing push at a time — instead of planning for the big picture.
I’ll show you how to create a steady, layered approach to enroll more members by creating your personal Membership Growth Ecosystem.
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Live launches & promotions → The foundation of your sales strategy. You’ll learn how to approach them for maximum impact (and where most membership owners go wrong).
Flash sales & behind-the-scenes promotions → Low-effort, high-impact ways to create momentum between launches.
Simple evergreen strategies → Selling consistently without relying on deadline funnels, complicated tech or nonstop ads.
If any of these concepts freak you out (or make you roll your eyes), don’t panic. I’ll show you how to design a Membership Growth Ecosystem that plays to your strengths, considers your capacity, and builds on what’s already working for you.
Whether your membership is “always open” or launch-based, this system will give you a repeatable way to get more members throughout the year—without throwing random marketing tactics at the wall.
03
Growing your audience to grow your sales
A membership can’t grow if there’s no one to join.
I’ll help you decide the actions you’ll take to grow a steady pipeline of new members… without making “audience growth” your full-time job.
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Where your best members are coming from (so you can focus on what’s actually working) and the type of content you love to create.
How to create consistent demand for your membership—whether you have a small audience or a large one.
How to balance audience-growth activities with selling activities (and everything else required to run your membership) with a quarterly rhythm that works.
The goal isn’t to be everywhere. It’s to make sure the right people know about your membership at the right time.
04
Lock in your year of growth– 90 days at a time
This is where everything comes together.
By the end of this step, you’ll have a clear, actionable plan for growing your membership over the next 90 days, with a top-level view of your next 12 months (hello, clarity).
You’ll decide which strategies to focus on, map out your key promotions, and stress-test your plan to make sure it’s realistic.
Instead of making another “get more members” plan that never gets used, I’ll show you how to revisit, tweak and refine your plan with a simple process that keeps you in control of your growth all year long.
LET’S LOCK IT IN!
THE GAMEPLAN
As you work through the LOCK IT IN mini-modules, your membership growth plan will take shape.
By the end of our 2 hours together, you’ll have a complete plan that gives you a top-level view of how you’ll grow your membership over the next 12 months — with a detailed breakdown of your next 90 days.
The result: you’ll know the specific activities you’ll focus on to get more members this quarter, and throughout the year.
This is a process you can repeat every 90 days to feel confident in what you’re doing to grow your membership and why.
LOCK IT IN
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LOCK IT IN 🍋
THE FOLLOW UP
Because making a plan is one thing — but using it consistently is another.
Everything might look perfect in a branded Google doc, but when reality hits and the stakes are high, most people abandon their plan and go back to winging it.
That’s why LOCK IT IN also includes a collection of “MAKE IT STICK” mini-classes on:
How to make sure your plan is a fit for your business, your capacity and your quirks — and how to fine-tune it to make sure you follow through.
What to do if your plan needs a revamp or you realize what you’re doing isn’t working… without burning it all down.
How to make sure your plan gives you enough space and freedom to try new things during the year (because you’ve always got bright ideas!)
How to review + reflect on your plan consistently — so it becomes a living document that keeps you on track all year long, instead of a plan you make once and never refer back to again (R.I.P.)
MILESTONE BONUS CLASS: LOCK IN ON YOUR STRENGTHS
Submit your completed growth plan to instantly unlock a mini-class on how to personalize your growth plan to fit your personality.
In this bonus, I’m breaking down all the possibilities you can use to tailor your growth plan so it’s a perfect fit for who you are and what energizes you — with examples from real membership founders I’ve worked with that serve anywhere from 50 members to over 8000, every single month.
The first 5 people to enroll will also receive a private loom review of their submitted plan from Natalie.
PLUS: LIVE Q&A WITH NATALIE
Join before May 9, 2025 to get an invite to two live Q&A calls with Natalie. The calls will be held in May & June 2025.
You can submit your questions in advance & catch up on the replay if you can’t attend live.
YOUR LOCK IT IN EXPERIENCE INCLUDES:
2-HOUR ON-DEMAND LOCK IT IN VIDEO WORKSHOP
(broken into 5-15 minute mini-modules)
THE
“MAKE IT STICK” MINI-CLASS COLLECTION
How to adjust, adapt and re-mix your growth plan throughout the year
MILESTONE BONUS
Share your completed growth plan for instant access to the “Lock In On Your Strengths” Mini-Class
BONUS: 2 LIVE Q&A CALLS WITH NATALIE
in May & June, 2025 (if you enroll by May 9!)
LIFETIME ACCESS so you can revisit anytime
WORKSHOP AVAILABLE IN PRIVATE PODCAST
(audio) format, plus transcripts, captions and “do this next” checklists
VIP UPGRADE
THE GAMEPLAN INTENSIVE
Add a 60-minute private strategy session with Natalie to your purchase, redeemable any time in the next 90 days. Share your completed growth plan with me for personalized feedback and let’s fine tune your membership growth gameplan together.
Upgrade available at checkout
Natalie
Taylor
I’ve spent 8 years working behind the scenes of industry-leading membership companies — helping my clients refine their positioning, sharpen their messaging, and sell with confidence.
I’ve developed the strategy and creative behind sales campaigns that attract hundreds or thousands of members in a single promotion, and I’ve helped 7-figure companies refine their growth strategies for years at a time.
Whether you’re serving 50 members in an intimate space or scaling to thousands of members with a team to support you, one thing is true:
You deliver on your membership consistently… and you deserve a gameplan to sell it consistently, too.
Instead of relying on one launch or promotion (while your mental stability hangs in the balance) what if you could create multiple opportunities to sell over time?
Because the people seeing steady growth and long-term success
with their membership aren’t the ones working harder…
They’re simply giving themselves more chances to win.
In just 2 hours, you’ll replace last-minute guesswork with a clear, repeatable sales plan — built to keep your membership growing all year long.
These clients stopped guessing + started growing
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Working with Natalie was a breath of fresh air.
I was actually excited to do the marketing for my membership, when I often don't really want to do it. I hit my “better” goal for new members, which I wasn’t sure we’d hit with a summer launch.
Natalie's deep expertise around memberships and communities lets her zoom out on the entire offering and see where the real opportunities are.
Her strategic thinking and marketing expertise brings so much value, with absolutely zero fluff.
—Maggie Patterson, BS-Free Business
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I had been running my membership for 4 years and knew it was in need of a fresh perspective.
Natalie was thoughtful and insightful, and brought lots of new ideas that I hadn’t thought of before and was excited to implement.
The promotion we planned out together doubled my conversion rate over my previous launches!
—Shelley Easter, Shop School
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I love that Natalie was able to see and understand what I’m looking to create, not just with my membership but with my business as a whole.
The process of working with Natalie has been really easy and straightforward. I’ve referred back to the documents we’ve created together many times.
Her insights and ideas about the changes I can make, keeping it valuable for members but giving me more freedom, has been fantastic.
—Tara Leaver, The Happy Artist Studio
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Natalie asked me questions with a holistic view that made me think about how my membership would work with the rest of my business model.
She is calm and collected, which slows me down and gets me into thinking mode. Also, her processes are on point — from the moment we started working together, I knew I was dealing with a professional.
The launch resulted in around 140,000 euros of revenue and 195 new members, which is great!
—Tim Gelhausen, Post to Profit
LOCK IT IN IS FOR:
The Promotion Procrastinator
You know you should be selling more consistently, but between running the membership and everything else in your business, promoting your membership always falls to the bottom of the list. You want more than a half-hearted promo you pulled off at the last minute (or not at all).
The Rinse-and-Repeat Marketer
You’re no stranger to selling, but your marketing has started to feel stale. You’re repeating the same strategies that just don’t have the same spark anymore. You want to re-purpose what works to sell your membership without boring yourself (or your audience).
The All-or-Nothing Launcher
When you go all in, you really go all in. But between launches, you lose momentum. You’re either selling at full volume or not at all, and it’s exhausting. You want to move beyond launching just to replace the members you’re losing between promotions.
The "Dog Ate My Plan" Strategist
You’ve made the spreadsheets, the to-do lists and the Asana boards… and then abandoned them. Not because you don’t care, but because rigid structures don’t work for you. You need a membership sales system that’s simple, flexible, and built for how your brain works.
The Quiet Seller
You don’t want to be everywhere. You don’t want to run a big, high-energy launch with webinars, Facebook groups, and countdown timers. But you do want more sales. You’re ready for a well-rounded strategy to grow your membership, without the big song and dance.
FREQUENTLY ASKED QUESTIONS
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…IS THAT YOUR FINAL ANSWER?
With so many options (and so much on your plate) it can feel impossible to commit to a growth strategy that makes sense for your membership.
But decision fatigue doesn’t have to be your default.
What you need isn’t another marketing tactic, or even the perfect evergreen funnel…
What you do need is a new decision-making framework and a sales ecosystem that supports you—
one that fits your business, your strengths, and the way you actually want to grow.
In the next 2 hours, you will make the decisions you’ve been putting off for weeks (or months!) about how you’ll get more members and increase your membership revenue in the year ahead, broken down into a doable 90-day plan you’ll actually use.
So stop second-guessing. Stop winging it.
Let’s stack the odds in your favor instead.
2-hour, on-demand LOCK IT IN video workshop (broken into 5-15 minute mini-modules)
The “MAKE IT STICK” Mini-Class Collection: How to adjust, adapt and re-mix your growth plan throughout the year
MILESTONE BONUS: Share your completed growth plan for instant access to the “Lock In On Your Strengths” Mini-Class
BONUS: 2 Live Q&A Calls with Natalie in May & June, 2025 (if you enroll by May 9!)
Lifetime access so you can revisit anytime
Workshop available in private podcast (audio) format, plus transcripts, captions and “do this next” checklists
JOIN NOW FOR $197
Prices are in USD. Increases to $247 on May 9.