The Missing Ink

I’m usually busy behind the scenes, but you might spot me on Instagram →

What if your membership wasn't *yet another* subscription that your customers feel guilty for not using (that they really need to get around to cancelling)...

But instead, it felt like the BEDROCK of their daily practice?

The place that gave them s

Memberships might be "trending"

Communities are "so hot right now"

But having high standards never goes out of style.

The moment you decide your membership is so much more than a "side offer" or a "nice to have&q

I do this work because I believe SO deeply in the power of memberships.

It's why I feel so sad when I see membership owners stuck in the pattern of over-delivering and under-selling their membership.

It's why I feel even sadder when I see people t

Life stuff: Threads 🧵 Business casual: LinkedIn 💼

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