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I’m Natalie. I write blockbuster sales copy for online entrepreneurs.

If you’re ready to grow your launch revenue & reach more people with your digital program or course…

 

What would it mean if you could double your sales in your next launch?

 
 

That’s exactly what happened for Anna when we worked together.

Before she hired me, Anna’s previous launch had attracted 650 new customers. (Not too shabby, right?)

I re-wrote the copy for Anna’s launch videos, her Facebook ads, sales page, and emails.

Her sales doubled.

Anna enrolled 1200 new students in her next launch — which meant approximately $25K in new monthly recurring revenue (and over a 40x return on her investment in working with me).

 
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Natalie took my launch copy and made it better, clearer, more effective. We doubled our sales and I’ve hired her for multiple projects since then.

I never have any doubt that she is going to deliver incredible copy that sounds like me, on deadline, every single time. I adore working with her.
— Anna Digilio, Founder of Simply Skilled in Second & The Simply Skilled Teachers Club
 

Let’s make this one your smartest launch yet.

Here’s everything you need to know about working with me:

What I do:

I custom-engineer launch copy that helps you sell and sound human at the same time.

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No gimmicks. No tactics. Nothin' sleazy.

Because when you say something meaningful, people pay attention. (And in an online bubble where everyone else is doing and saying the same thing... it's revolutionary.)

I write sales copy that cuts to the core of who you are, what you do and why it matters — to create a connection with your audience so powerful that it moves them to action. Consistently. Reliably. And it's fun.

 Even better? I’m not just whip-sharp with words…

I use a strategy-first approach to writing your copy — which means I know how to help you create a profitable launch plan and make sense of the madness when it comes to selling your stuff online:

 
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STEP 1: YOUR AUDIENCE

We start with a deep-dive into the people that fuel your business: your customers.

We’ll identify exactly what they need to hear from you in order to establish trust, build desire and create action. Some of the answers might surprise you… because I know how to ask questions and look in places you hadn’t thought of yet.

 
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STEP 2: YOUR MESSAGE

Next, I’ll help you hone in on how to communicate precisely what makes your offer stand out from the competition.

We’ll shine a light on what you do and how you do it differently than the rest. It’s time to position you as the obvious choice. (And, we’ll make sure your personality shines through — with a message that is true to you, your voice and vision.)

 
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STEP 3: YOUR STRATEGY

Then, we bring together all the moving pieces into a launch strategy that makes sense.

I’ll make sure you’re saying the right thing, in the right way, and at the right time to your audience. You’ll walk away with a clear map of what to send, and when — so you can enter your next launch with more confidence & less scrambling behind the scenes.

 
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STEP 4: YOUR COPY

Blending right-brain creativity, left-brain sales savvy, and a pinch of evil genius (kidding, mostly)… I craft compelling launch copy that gets results.

From sales pages, to launch emails, video and webinar scripts, Facebook ad copy and everything in between, I’ve got your launch copy covered — so you can take center stage, show up for your audience, and rock your launch like never before.

 
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STEP 5: YOUR METRICS

Our work together doesn’t end after we’ve finalized your copy, or even after your launch goes live. I’ll also be right there with you during and after your enrollment period make to sense of the numbers.

Your project with me includes my eyes on on how your copy is performing live and feedback on how to respond to the information coming in during your launch. You’ll have me in your back pocket to interpret the metrics, make the most of your critical launch window, and uncover more opportunities for higher profits in your future launches.

So if you’re ready for your next breakthrough launch…

I specialize in writing high-performing launch copy for awesome entrepreneurs like you, every single day.

(Just consider me your nerd in shining armor, mi amore.)

Here’s exactly how we can partner together on your launch:

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OPTION 1:

LAUNCH STRATEGY + FULL LAUNCH COPYWRITING

“I want an expert to handle my launch message and write it all for me.”

  • End-to-end launch copywriting + custom strategy plan (we’ll clarify what you’ll say, how you’ll say it, and then I’ll take care of it all for you)

  • Typically includes: sales page copy, launch emails, PLF/webinar/sales video scripting, landing pages, Facebook ad copy and more…

  • My most popular package and best for entrepreneurs with a proven offer that they’re ready to scale to multiple 6 & 7 figures and beyond.

Investment starts at: $12.5K

 

Patty enrolled 2300 new members, which meant double her previous best and a multiple six-figure launch:

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“When people ask me what happened to make this enrollment period so successful, I tell them about Natalie. I wish I had hired her sooner.

Natalie treated my customers beautifully, and spoke their words with honesty and grace. She was professional and communicative through the entire project. I never doubted that my investment was going to the best possible place for myself and my members.”

-Patty Palmer, Art Teacher & Founder of Deep Space Sparkle

 

OPTION 2:

LAUNCH STRATEGY + SALES PAGE COPY

“Write the most important part for me (the sales page!) & guide me through the rest.”

  • A high-converting sales page, written for you

  • Custom launch message & strategy plan (so you know exactly what you’ll say at each stage of your launch - from your webinar topic, to email send dates, and everything in between)

  • In-depth feedback and guidance on the remaining copy you write (think: webinar outlines, emails, FB ads, landing pages and more)…

  • Great for people who know they could convert more customers with a dialed-in sales page & a killer launch strategy, but aren’t quite ready to hand over all the copy just yet.

Investment starts at: $7.5K

 

“When you’re ready to level up, hire Natalie.”

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“Launching is always challenging, with lots of moving pieces and deadlines. But knowing I had my copy in the hands of an expert took SO much pressure off my shoulders!

The copy Natalie delivered was some of the best writing I've ever seen, perfectly matched my voice, and was instrumental in generating $100,000 in revenue for my business this year alone. When you’re ready to level up, hire Natalie.”

- Claire Pelletreau, Facebook Ads Consultant & Trainer

 

OPTION 3:

LAUNCH STRATEGY + COPY COACHING

“I just need a solid plan & someone to show me how to write copy that makes 💰!

  • Custom launch message & strategy plan (so you know exactly what you’ll say at each stage of your launch - from your webinar topic, to email send dates, and everything in between)

  • In-depth feedback and guidance on the copy you write according to our plan (think: sales page, emails, webinar outlines, FB ads, landing pages and more)…

  • Best for people who need help nailing their core messages, and how to strategically communicate the value of their offer - but aren’t ready to outsource the copy to an expert just yet.

Investment starts at: $3.5K

 
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"I am so excited about my new copy. Natalie is conscientious, thorough and responsive, and she gave me the clarity about my message that I'd been missing. I was amazed by how good the process felt.

Now, I have strong copy that's consistent with who I am and the impact I want to make in this world. I would recommend Natalie without hesitation and I’ll be using her for all of my future copy needs."

Ron Paul Ross, Executive Coach

You don’t need to know which option is right for you...

Your next step is to click the button below to tell me more about what you’re working on, and we’ll figure out the next steps together.

We’ll chat about your launch, your goals, and if it feels right, we’ll settle on a timeline for our project and get the ball rolling with a deposit. Even if we’re not a fit, you’ll walk away with a ton of clarity about where you need to focus your efforts on your upcoming launch.

I can’t wait to meet you:

FACQ (Frequently Asked Copy Questions):

+ I like how this sounds. How do we move forward?

If you’d like to apply to work with me, click the buttons above to be whisked away to a quick inquiry form. I'll review the info you've sent me and will get back to you within 2 business days.

If it seems like I could be a good fit for your project, I'll reach out to arrange a free 30-minute call with you (and if not, I'll point you in the right direction).

During our meeting, we'll talk about your project and exactly what kind of support you need. If it feels right, we'll arrange a deposit and secure your space in my calendar.

+ Do you offer payment plans?

For most packages, yes. We'll discuss the specifics during our 30-minute call.

+ What timeline can I expect?

For "done for you" launch copywriting (option 1 on this page), I recommend securing your booking with me about three months before your "open cart" date (we've got a lot of work to do, and you'll also need some runway for design, set-up and testing).

For other packages that include less "done for you" copy (options 2 and 3 on this page), we won't need quite as much time. Get in touch and I can give you a better idea of my availability and the best time for us to get started.

I only work with 1-2 clients at a time and I book in advance -- so if you're planning to launch in the next 6 months, the time to reach out is now!

+ What about design and other things I need for my launch?

I specialize in crafting high converting-launch copy, which means I don't design graphics, build pages for you, or run Facebook ads.

That said, I present all of the copy I write for you inside a "wireframe", which is like a visual mockup of how to lay out your copy on the page for better conversions, along with guidance on the types of images that should be used alongside your copy for best results. Great copy and design go together like PB&J, and I have a lot of knowledge about how to ensure that your visuals help your message shine.

If you’re working with a designer or Facebook ad consultant, I will also liaise with them to make sure that nothing gets lost in communication. I'm excited to be part of your team and make your launch experience as smooth and streamlined as possible!

+ How do I know if I'm ready for this?

My done-for-you copywriting services are best suited to entrepreneurs who have an engaged audience and an online program or course that is already selling well. Most people who book me are already enjoying 6-figure launches and want to take their revenue to the next level (and stop guessing + stressing when it comes to their copy).

If you're not quite at that point yet, partnering with me on a launch strategy/copy coaching package (option 3 on this page) is a great place for us to start. And if you're somewhere in between, option 2 -- just the sales page -- is usually a good bet.

Either way, just reach out if you're not sure. I'm happy to chat and can point you in the right direction.

+ I need something extra/different than what’s listed here. Help!

Worry not - special snowflakes are welcome here. If you’d like to chat about a custom package -- say, with more testing, segmentation, more copy add-ons, or something evergreen -- just book in with me for a free consultation using the buttons on this page.

Or, perhaps you're just not sure whether working with me is right for you. If you have specific questions you'd rather discuss via email first, just shoot me a note at hello@themissingink.co and I'll respond to your message within 2 business days. We'll figure it out together from there.