Letās make your membership remarkable
With my background in communications and sales strategy, and 8 years of experience with membership-driven companies, I can help you find your next level.
THE CONTEXT:
Having a membership is like doing business on hard-mode:
As your membership matures, it starts to feel cluttered ā you want to do less, but youāre worried about letting your members down.
Youāre regularly adapting your offer (and how you sell it) to fit what you *think* people want ā which can feel like a never-ending game of catch up.
When the sale happens, your job is only just beginning ā because the real money in memberships is made on the backend, and you feel the constant pressure to impress.
Memberships are āalways onā. Itās a big commitment.
But you created your membership because you like spending time with your community, and you know you can add long-term value to their lives.
(And: because recurring revenue, when itās working, feels a little bit like magic.)
You know you have a good offerā¦
But youāre not willing to settle for āgoodā anymore ā when what you really want is a membership that is remarkable in its value, sustainable to deliver, and creates steady recurring revenue in your company, month after month.
THE FIX:
You donāt need skeezy 1-dollar trials or a big gamification project to make your membership more profitable.
I can help you:
Design your membership around what will get members to show up and create the result theyāre paying for (which means less busy-work for everyone).
Reduce the burden on YOU (and your team) to *always be delivering* ā by creating structure and support in your membership that will make your members more successful.
Communicate the true value of your membership and what you really want to be known for ā which is so much more than a few video modules and a monthly coaching call.
As a customer, memberships have changed my life.
As a consultant, Iāve helped my clients generate millions of dollars from their memberships (and have more fun doing it).
Itās why I can say with certainty that the potential for your membership is huge: for you, for your business, and for the people you serve.
HOW WE CAN WORK TOGETHER
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HOW WE CAN WORK TOGETHER š¹
REFINE: Get more members by selling the real value
Roll into your next membership launch 100% confident that what youāve got is what your audience wants.
REFINE (previously known as Irresistible Offer) is a Mini-VIP Day with 30 days of 1:1 follow-up support.
Iāll help you:
Take your membership from ānice to haveā to irresistible, by making some easy adjustments to whatās included and how you present it.
Get your sales page working harder for you, by dialing in how you sell and position your membership.
Stop feeling like youāre saying the same boring things in your sales emails & on social mediaā¦ and start showcasing what makes your membership one of a kind.
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You need help breaking out of a sales funk and you want to feel confident (and excited) about your next membership promotion.
GAMEPLAN: Hit your next recurring revenue milestone
Youāve got a great membership and people want it. Letās grow it on purpose together.
THE GAMEPLAN is 90 days of private growth consulting for companies who want to make their membership their main revenue generator (or an even bigger one than it already is).
Iāll help you:
Set meaningful, achieveable growth targets for the year that give direction to your membership sales activities, beyond āletās do another promo?ā
Identify the specific activities, assets, and campaigns you need to grow your membership all year round.
Elevate how you sell your membership so you can stop winging it, over-selling, or doing back to back launches that drain you.
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You have a membership that is at least 6 months old and is already a signficant income stream - but you know you could be making more money from this offer, if you had a solid strategy in place to grow it.
You want want the eyes of a membership growth expert on your business, and personal feedback on how you can do more of what works, whatās missingā¦ and support while you move into your next stage of growth.
RENEW: Growth-minded business strategy
Elevate your membership from every angle: how you sell, how you deliver, and how it fits into your business as a whole.
RENEW is a fully customized business strategy partnership, specifically for membership-driven companies who are generating high-6 & 7 figures per year.
Iāll help you:
Keep refining and building your membership-driven empire by fine-tuning your sales systems, uncovering new revenue opportunities, and helping you execute at the highest standard.
Deepen and evolve your growth and sales strategy, so you have a clear plan for increasing membership revenue in the year ahead.
Integrate your membership with everything else you do: so it supports your business goals and how you *really* want to work.
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You make 50% or more of your annual income from your membership, and you want a solid strategy to maximize revenue (front-end and back-end) and drive even better results for members.
And: youāre deeply interested in doing things differently and breaking the mold.
You have big ideas about what your membership could be, and you want help turning those ideas into something that leaves a lasting mark in your industry.
DECIDE: Get feedback, get answers, get moving
Bring your questions, your plans, your ideasā¦ and weāll polish them together.
DECISION HOUR is exactly what it sounds like.
In 60 minutes, we can tackle topics like this:
Need a gut-check on your plans for a membership promo you have coming up, or want to brainstorm new ways you can sell this offer? Letās talk it out.
Not sure whatās possible with your membership or where to focus next? Tell me where youāre at, and I can help you see the path ahead.
Want me to look at your plan for fresh content, new pathways, or ideas for keeping members engaged? Tell me whatās not working and Iāll help you see the fix.
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Thereās a bunch of decisions you need to make about your membership that feel like big blocks to moving forward.
Get my feedback. Make decisions and keep going, so you can keep growing.
Think of it as bite-sized strategy and just the answers you need ā fast:
āNatalie is always collaborative, leading-edge and on target. We have a unique audience and a niche product, and I was blown away by her ability to distill information from myself and our customers to create a sales message that is truly perfect.
She is a consummate professional who delivers an outstanding experience.
Just hire her. You wonāt be sorry and in fact, she will exceed your expectations.ā
ā Jane Meagher
Not sure what you need?
We can figure that out together. Check out the information on the pages linked above, and if youāre still not sure, just reach out:
Email me: natalie {at} themissingink.co
From there, we can arrange a call, chat via email or even talk asynchronously on Voxer.