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If words didn’t matter, you wouldn’t be here.

Bold statement? Not quite…

After all, you’re here to learn more about me and if you should care.

(I'm Natalie — hi! And yes, you should care)…

Because your potential customers are doing the exact same thing before they decide to work with you, buy from you, or bounce.

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Words matter. Words are currency. The question is:

Are you using yours wisely?

Done right, your message has the power to…

 
  • Evoke feeling

  • Spark curiosity

  • Instill trust

  • Inspire action

  • Build community

  • Start a movement

 

Yep, I know you’ve got big plans + even bigger dreams…

And if you want to make it happen?

We’ve got some work to do.

You might have a great product, a life-changing service, and a gorgeous website…

But without the right words and the right message…

There’s no substance.

Which means there’s no connection.

Which means there’s no action.

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 So I guess what I’m really trying to say is…

Let me help you get some action.

(The digital kind.)

I’m talking about the kind of action where there’s no mistake in your customer’s mind that you’re exactly who they need.

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The kind of action that’s built on a killer message and a story that sticks.

I want to help you paint the picture of who you are and why it matters to the people who need what you’ve got.

Because every sales page, every email, and all the bits and pieces in between… are an opportunity to connect, create impact, and get a little action.

And it all starts with words.

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The Backstory:

I’m Natalie Taylor, the head honcho around these parts at The Missing Ink.

I’m a launch copywriter and a messaging strategist on a mission to stamp out the vague + lackluster copy that’s hurting your business.

I help experts like you communicate the value of your work in a way that connects and moves people to action.

That’s code for:

I take care of the words so you can show up and shine.

(You’ll love my commitment to helping you rock your launch almost as much as you’ll love my Aussie accent.)

Because here's the thing:

People don’t buy from you because of what you do, or the laundry list of skills you have.

The truth is

 
“People choose you only when you make it abundantly clear that you understand their needs, their deepest desires, and that you’ve got the solution they’ve been searching for.”
— Me, because I am definitely not above quoting myself.

 And that’s exactly what I’m here to help you accomplish.

It starts with words… but our work together is about so much more than that.

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Amazing things are possible for your business and the people you serve. I see that vision just as clearly as you do…

And I’ve got the strategy + wordsmithing chops required to help you bring it to life.

So let’s say something together that’s meaningful. That moves people. That takes your impact, your launches and your business to dazzling new heights.

… Ready?

 

 🔥 Fun Fact Quickfire Round:

  1. My total and utter lack of rhythm revealed itself at a young age: when I was 5 years old, I was asked to leave the stage of a Wiggles concert ... because my dancing was that bad.

  2. In a previous life, I was a peer-reviewed, published author and have lectured at the Masters level at The University of Sydney (my alma mater). Yes, I am a giant nerd… and proud of it.

  3. I dream of one day writing the next great sitcom or snappy TV series. Some of my current favorites: Barry, What We Do in The Shadows, Brooklyn Nine-Nine, and The Good Place!

  4. I have tried and failed to complete the Couch-to-5K challenge exactly four times. Athletics is not my strong point (but damn, I’m good with words).

  5. I’m an Aussie! I live and work in Sydney, Australia, and some days I still pinch myself that I get to work with amazing entrepreneurs from all around the world. That said, most of my clients are based in North America. I’m very proficient in timezone hopscotch.

  6. My favorite book is I Am Not Sidney Poitier, and I get sweaty armpits whenever I read a really well-written sentence. I love words, the way they help us make sense of the world, and the power they have to move us.

So if you'd like help writing the next chapter of your success story...