I help you explain what makes your membership irresistible in a way that no one else can.
Your work is one-of-a-kind. Why should it fit inside another uninspired template or cookie-cutter formula?
Letās think (and launch) outside the online business box together.
Thatās my pitch. Hereās my story:
āIām boring.ā
I folded up the little square of paper almost as fast as I could write the words.
My biggest fear, my loudest insecurity, was about to be on display in front of a room of 500 strangers.
Weād been asked to write down the thing we worried about most: what other people said about us when we werenāt in the room.
I held onto my āIām boringā label for years. I was the quiet, studious kid in school who was slow to speak and quick to listen ā and I often felt like I got lost in the noise.
Little did I know... thereās more than one way to work a room.
While others rushed their way through the world, I saw things they couldnāt see:
Surprising connections that make for bold, compelling ideas.
Details that elevate work to a new level of excellence.
Untapped opportunities that others miss (and regret it).
I realized I had a gift for helping other people see what makes them exceptional in ways that others didnāt, because I noticed things they couldnāt.
I began to build a name for myself as someone who paid attention. And when it comes to launching, your hidden edge is being able to notice what others in your space canāt see yet.
I help you notice and articulate something no one else can replicate ā because nobody sees the world like you do.
Problem is, most sales strategies are commonplace at best (and insulting to your audience at worst).
Copy templates and scripts that all say the same thing in a different color scheme undermine what makes you one of a kind. And your audience deserves better than a half-baked email sequence that reminds them what a deal theyāre getting.
Letās give them something unexpected instead.
Itās time to communicate in a way that ā
Lifts up your audience and re-ignites their excitement for whatās possible.
Brings together your ideas and expertise in a way thatās never been done before.
Showcases the brilliance of your offer so clearly that you donāt just become the obvious choice ā but the only choice.
You need someone who:
Can keep up with you
I donāt dabble in launching & sales. I specialize in it. Iāve written the copy behind dozens of launches that generate up to 4 million dollars in a single promotion. If youāre ready to go big, Iām right there with you (and Iāve got the ideas to help you make it happen).
Knows whatās at stake
Larger-scale promotions are complex and require the complete focus of everyone involved. You canāt afford to work with someone who canāt see all the moving pieces without losing sight of the vision. Iāll work closely alongside you and your team to execute your launch with finesse.
Talks like you, but better
The biggest fear people have before they hire me is whether what I write will sound like them. After our first project, youāll never worry about this again. I donāt just write for you ā I write from you ā and youāll be surprised by just how good you sound.
āThere is nobody who thinks about launching in the way Natalie does. Her mix of creativity and strategy put us completely at ease. Natalie has a gift in being able to communicate the essence of who you are while elevating it to an entirely new level.ā
ā Stephanie Hayes
The beliefs I bring to our work together
If youāre making the decision to work closely with me as a consultant or mentor, itās important to know where I stand and what I believe.
I believe that the way we show up to market and sell our business ā and the words we use to do it ā have power. To the best of our ability, I believe that we should aim to use our words for kindness and for good, and to always respect the humanity in each other.
I believe that growing your business should balance your wellbeing as a person and contribute positively to your community. If you are aiming to grow your membership or your business without the wellbeing of your team and the community you serve at the heart of it ā that is, if you are primarily concerned with growth above all else ā then we are not a fit.
I do not believe in perfection and I am certain that I, you, and all of us will make many mistakes along the way. I believe that itās essential to stay in conversation with each other (when done with an open mind and open ears) and to be open to changing your perspective whenever new information comes to light. I also know this is incredibly hard to do in a fractured online & media landscape where the most inflammatory content gets platformed repeatedly.
I support a range of diverse clients and identities in my business and I am proud to do so. No matter your race, religion, ability, sexual orientation, gender, or age, I am committed to providing a welcoming and inclusive space that is built around shared respect. I believe that Black Lives Matter, I support LGBTQ+ equality and trans lives, universal & free access to education and essential healthcare, environmental justice, and neurodiversity. I stand against genocide and human rights infringements of any kind. I believe in science.
This list is not exhaustive but I hope it gives you a sense of the values I bring to my work.
If you operate from a baseline of kindness and curiosity in your day to day life: welcome. If you are an expert who deeply cares about the wellbeing of the people you help, I would love to help you get your work in the hands of more people.
Last updated: January, 2026
Now you know what I believe, hereās what I confessā¦
If I never had to work another dayā¦
I would still be writing, strategizing and cooking up big ideasāexcept it would be a comedy-horror fiction series set on the east coast of Australia (where I work and live).
To being an appallingly bad dancerā¦
Bad enough to be escorted off the stage of a Wiggles concert at age 5 (as you can imagine, the bar was already pretty low).
I used to be a dog person...
Until we got a puppy. We love her now (really!), but she was definitely on notice for the first 6 months. Team cats for life. š±
Famous last words?
Delivering and selling your membership can feel spacious, energizing, and fun as hell. You deserve a message that sounds like you on your best, most inspired day ā not the version of you whoās pumping out sales emails while juggling questions from your team the night before open cart.
Letās try a different approach to growth. I promise youāll never look back.
āI was really impressed with the new spin on messaging and the testimonials Natalie developed for me. Open rates were higher than past launches and we grew sales by 38% over the last launch.
It was so different working with Natalie because she took the time to get to know my offer inside and out, so she could talk about it in a way I couldnāt. She is organized, committed, funā¦ and she challenged me! I feel really good about the marketing assets I have to move forward with for future launches.