The results are in! You are:
The Puppet Master
You care deeply about your members.
You’re not just running a membership. You’re curating an experience that feels thoughtful, intentional and full of value.
You treat your membership like a dinner party with close friends, where every detail is designed to make people feel seen, supported and cared for.
Inside your membership:
You’re always going the extra mile.
You listen closely to what your members need and respond with care.
When someone asks for something new, you’re already thinking about how to create it.
You’ve been known to build an entirely new resource or class just because one member asked for it.
In your marketing:
You’re trying to follow the rules, but the formulas feel off.
You’ve tried different strategies, but they never quite capture the heart of what makes your membership special.
The feedback you get from long-time members is glowing, but that magic isn’t fully reflected in your marketing.
Superficial is so not your style.
You care about depth, substance, and creating an experience that feels thoughtful and real. Your marketing should feel just as intentional as the care you pour into your membership.
YOUR SIGNATURE GROWTH MOVE IS
🥁
YOUR SIGNATURE GROWTH MOVE IS 🥁
Experience
The more you focus on showcasing the thoughtful, high-value experience you’re already delivering, the more your membership will attract and retain members.
When you invite potential members behind the scenes, they get a glimpse of what it’s like to be part of your world—and that’s what will draw them in.
When your marketing reflects the care and attention you put into your membership, people will naturally want to be part of it.
The Downside
Because every strength has a shadow… and what makes you brilliant can also hold you back.
Your dedication to your members is your greatest strength—but when it comes to marketing, that dedication is often invisible.
You’re so focused on creating a meaningful experience that you don’t always take the time to show the world what’s happening inside.
People outside your membership have no idea how amazing it really is.
THIS MEANS:
You pour your energy into your current members, leaving little time to market to new ones
You hope the value of your membership will speak for itself, but potential members need to see it to believe it
You hesitate to promote because traditional marketing feels pushy or misaligned with your values
You’ve tried using formulas and tactics that don’t feel true to what you’ve built
Your membership stays a best-kept secret… when it could be thriving with new members
What you need is:
A marketing strategy that reflects the care and brilliance you bring to your membership.
YOUR SUPPORTING MOVES
You don’t need to change how you serve your members.
You just need a way to make your marketing feel like an extension of the care and attention you already give.
These supporting moves will help you build on your natural strengths and fill in the gaps in the gaps that might be getting in your way.
Bring People Behind The Scenes
Show what it feels like to be part of your membership.
Pull back the curtain and let potential members experience the thoughtfulness, care and value that your members already know and love.
Showcase Real Member Wins
You’re sitting on a goldmine of stories and testimonials.
Highlight the feedback you’ve received from long-time members, and make an effort to collect, organize and publish testimonials on a regular basis. Use their words to demonstrate what’s possible inside your membership.
Market in a Way That Feels Natural
You don’t have to follow formulas that feel forced.
Create marketing moments that feel aligned with how you serve your members. Think about invitations, open houses, or story-driven emails that give people a taste of what’s inside.
For more on how to use your Signature & Supporting Moves to grow your membership, listen in:
👀 Pssssssttttt…. check your inbox for a private podcast feed 🎧 to listen to this deep-dive audio on the go!
A life-proof gameplan for getting more members: made to fit you, your business, and how you think.
Lock It In is designed to help you create a flexible system to grow your membership, in the next 2 hours or less:
LEARN MORE
For The Puppet Masters:
Lock It In will help you shine a light on the behind-the-scenes brilliance that makes your membership incredible.
You’ll walk away with a plan that ensures your membership stays top of mind—without taking your focus away from serving your members.
ABOUT NATALIE TAYLOR
I help membership owners get more members, keep them for longer, and build sales systems that actually fit the way they work.
I’ve spent 8 years working behind the scenes of industry-leading membership companies: helping my clients refine their positioning, sharpen their messaging, and sell with confidence. I’ve seen what works, and the answer is never one-size-fits-all.
I created Lock It In because I believe your marketing should feel just as energizing as the work you do inside your membership.
The truth is: you don’t need more tactics.
You need a plan that works like you think.
WHAT HAPPENS NEXT?
You’ll get an email shortly with a recap of your quiz results, plus a few ideas to keep the momentum going.
Over the next few days, I’ll send you more insights to help you market and grow your membership in a way that works for you.
If Lock It In sounds like something you’d love:
Don’t miss the chance to join the waitlist.
You’ll get early access to the workshop before the public, plus an exclusive waitlist-only bonus you’ll definitely want dibs on!