THE 4-MONTH GROUP PROGRAM FOR MEMBERSHIP OWNERS
Your membership has a
small group of super-fans…
This is how you grow it to 100 members and beyond:
Create a sales system for your membership you can count on — and go from a slow trickle of new members to steady sign ups all year round
NEXT COHORT BEGINS: NOVEMBER 2026
Your membership is too good to be growing
this slooooooow
It’s time your recurring revenue got the memo.
You dream of:
300, 500, 1K members or more.
100+ active members is your next big milestone…
And you’re ready to break through…
Your members love your membership and stay for a long time.
But it’s hard to explain the magic of your membership to the people who haven’t joined.
Your first launch was your best launch (or: it’s been a while…)
and you want to know how to crack the code so your sales can grow instead of slowing down.
Though your retention is good, it still hurts when members cancel.
Each new sale feels like replacing the ones leaving, instead of growing.
You’re in motion, trying things… and it’s all a bit random.
You want a way to grow your membership you can rely on and repeat (without going stale).
Whether you…
Just had your first promo for your membership, you’re serving your first few dozen members and you feel excited for what’s next
Or you’re sitting at 25 to almost 100 members but you’re not sure how to grow past it
This is where you’ll get the support you need — specific to your membership — so you can steadily grow it to 100 members and beyond ⤵
“My membership is finally growing again after more than 12 months stalled at the same numbers”
I had been running my membership for a couple of years and although my retention was great, I was struggling to grow. I had loyal and eager members inside, but I wasn’t communicating it to potential new members.
Natalie could immediately see where and how to proceed. She listened with compassion and curiosity and she didn’t hesitate to push back on my ideas that would have my wheels spinning, but to focus my to-do list and keep forward momentum.
My membership grew by 11% in 90 days after being stuck for a year. I have spent time and money on courses and consulting before, but I have never had anywhere near this level of impactful change, both in my membership and my own confidence.
Natalie Eslick (Wildlife Art & Creativity Membership)
You’ve been showing up BIG TIME for your members
You’ve got the thank you notes to prove it.
But it feels so much more natural to hang behind the scenes with your members than it does to actually grow it!
Instead of…
Fighting with ChatGPT about the best way to explain what makes your membership a no-brainer
Worrying that your membership isn’t set up to support & retain new members without creating way too much work for you
Spending months prepping for a big launch that brings in so-so results
Trying to reverse-engineer how other people are selling their membership
Winging your way to sales with random promotions or only selling when you feel like it...
Create the system and get the personal feedback you need to get new people into your membership any month you want.
It looks like:
A sharp as heck membership offer that’s an instant no-brainer— and feels good for you to deliver, so you can grow it without friction.
A sales page and checkout process for your membership that finally explains what makes it so amazing, so you can stop over-explaining and watch more members join faster.
A simple, creative and drama-free (hallelujah!) sales approach to grow your membership anytime you want. You’ll remix and use this again and again throughout the lifetime of your membership.
Zero questions about where you need to put your time and energy to grow your recurring revenue… and the skills you need to nail it.
This is exactly what we’ll create together inside The Membership Growth Lab.
MEMBERSHIP GROWTH LAB
🔹
MEMBERSHIP GROWTH LAB 🔹
From 32 to 110+ members in under a year without a big launch (and a simple 5-day promo that doubled her member count)
I knew I wanted my membership to become a critical part of my sales ecosystem. I started working with Natalie to create a consistent system I could replicate and to get help with my blindspots.
I’m leaving this program within reach of 100 members in under 12 months, which is going to feel like a big milestone for me. (*Update: a few months after graduating from the group, Sage is now at 110+ members and growing!)
Everything Natalie touches is beautifully produced and well thought through. I absolutely loved all of the resources and plan on referring to them to grow my membership for years to come.
The biggest win is that I now have a very clear sense of my numbers and the exact steps to take (and when) to grow my membership.
Sage Rountree (Membership for Yoga Teachers)
swap selling your membership sometimes for growing it steadily: all year round
To hit your 100 member milestone, you need a growth and sales system that works for you in every season.
No matter your niche or your price point, whether your doors are always open or if you only launch a couple of times per year…
In membership growth lab, you will:
Refine your membership so you are 100% confident it creates a clear & compelling result that people will be excited to sign up for.
Simplify how you support your members, so you can welcome in MORE without doubling your workload.
Sharpen the message that will sell your membership and finally show people what’s possible when they join.
Sell your membership with a simple 2-week sales system designed for memberships that you can repeat and remix FAST → even when your calendar is packed.
Master the key metrics that make your membership work, instead of drowning in details or guessing at how to grow.
You will know exactly where to spend your time, and in what order, to create more recurring revenue from your membership.
And you’ll do it without spending hours building complicated systems or performing a massive launch.
Your invitation to join me inside
Membership Growth Lab
You didn't build a membership to keep scrambling every time you need to sell.
Join me inside the Membership Growth Lab and walk away with a sharper offer, a message that converts and a sales system that is ready to take you to your first 100 members and beyond.
4 month small group experience to work toward your 100 member milestone
Complete curriculum (released every other week) with action plans to keep you moving
Monthly checkpoints + 1:1 feedback on your next steps, actions and key sales assets
Twice monthly live calls for coaching, hotseats + brainstorming
Private Slack community to ask your questions, stay accountable and get connected
Examples, guides and templates from my personal membership sales vault
NEXT COHORT BEGINS → NOVEMBER 2026
This is a small group experience. Spaces are limited!
the curriculum
Membership Growth Lab is the home of the 2-week membership sales system
This is how you’ll bring new members into your community consistently without the workload (or runway) of a big launch.
My philosophy is that you shouldn’t have to wait months to grow your membership.
There’s a simpler, drama-free way to reach your first 100 members.
Inside the Lab, I’ll show you exactly how. And you’ll get my feedback each month along the way:
Make your membership a no-brainer
Month 1:
You know you have a valuable membership. But do you have a desirable one? We’ll look at the simple tweaks, additions and even what to remove from your membership to make it feel like a must-have.
You’ll learn what makes people want to buy now and what features make them stay. You’ll end this month with a membership designed to sell, scale and serve your members fully (without overgiving behind the scenes).
checkpoint:
Submit your Dopamine Membership Offer + New Member Quick Wins for my feedback to make sure it’s a hell yes for people to buy — and for you to deliver.
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✓ Your “D.O.P.A.M.I.N.E.” Membership Offer: 3 features that get people to say YES
✓ Action-Focused Onboarding: 60-minute, 7-day and 30-day wins that make new members obsessed
✓ The Energy Audit: Support your members sustainably so you can grow without doubling your workload
✓ Foundation, Pathway, Ritual: Help members take action & get results when you’re not in the room
✓ Start with the Sidebar: Organize and curate your membership content to reduce member overwhelm
✓ Membership Tracking Essentials: Staying on top of your key numbers in 30-minutes per month
Your must-have membership message
Month 2:
This is where your membership goes from “looks good” to “I need this.” You’ll capture exactly what makes your membership special and translate it into a sales page that sells.
You’ll walk away with your membership sales page refined, personally reviewed by me and ready to convert.
checkpoint:
Polish up your sales page and submit it for feedback. I’ll review it for you and send you a walkthrough video with my top recommendations to help you nail it.
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✓ Think Like a Member, Not The Expert: What you know vs what will make them buy
✓ Go-Micro: Stop overthinking the big promise of your membership and say this instead
✓ Before You Write: Create your buyer language “grab bag” and beat the blank page
✓ The 4-Point Membership Sales Page Structure: What MUST be on your membership sales page, in what order
✓ My Personal Membership Sales Page Vault: section-by-section breakdowns and examples from my own clients with hundreds or thousands of members
Your 2-week membership sales system
Month 3:
No more complicated launches that make you wait 8-12 weeks to see if you signed any new members. With my 2-week Membership Sales System you can plan and execute a simple promotion that will enroll new members — any month you want.
You’ll use this system repeatedly over the lifetime of your membership to get in control of your sales and move people to join.
checkpoint:
60-minute private call with me to map out the exact angles, email topics, and action steps for you to execute your first 2-week membership sales swing.
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✓ Activate Your Way to 100: The art of moving your audience to buy
✓ Activator Campaigns: 6 ways to sell what’s already happening inside your membership
✓ The 2-Week Membership Sales System: my exact process to plan and execute your first Activator Campaign
✓ The Convertible Sales Page: what to change on your sales page (and the emails you need) to move people off the fence and into your membership
✓ Make it Count: Debrief your sales results and find your next right move
Plus: guides, resources and action plans to help you get it done with just an afternoon or two of work.
Your sustainable marketing baseline
Month 4:
Break free from the cycle of promote → crash → repeat and create the kind of growth you can maintain (even on a bad day). What you do before and after your promotions matters just as much as what you do during!
In our final month, we’ll zoom out and plan your next moves to keep growing, including a roadmap for ongoing audience growth and content that warms people up.
When it’s time to sell your membership again, your audience will be paying attention and ready to say yes.
checkpoint:
Get my feedback on your 90 day growth plan, so you leave the program with a clear focus and your next moves decided to keep your membership growing.
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✓ The 90-Day Membership Growth Cycle
✓ Audience Growth vs Audience Sprints
✓ Your Membership-Driven Lead Magnet & Email Strategy
✓ Visibility Habits that will get you to 100 members and beyond
✓ Plan Your Content & Future Promotions (even if your membership isn’t your only offer)
✓ Growth Goals: how to set meaningful growth targets for your membership and plan for your next milestone
BONUS: Snoop My Personal Sales Copy Archive
Dozens of guides, resources and tutorials to help you track your metrics, identify what’s normal (and what needs attention), gather testimonials, survey your members, design your onboarding + cancellation process and more.
BONUS: Your Membership Growth HQ:
An organized catalogue of almost 100 emails and sales pages I’ve written for (or with) my clients, including the copy behind promotions that have enrolled thousands of members. Snoop my private archive to see how the pros sell!
What could you achieve with a Membership Growth Strategist in your corner for the next 4 months?
Meet natalie taylor
I have a few ideas…
I’ve been helping my clients grow their memberships for almost a decade. I got my start as a launch copywriter and messaging strategist back in 2016.
I was the secret weapon behind the scenes who helped clients achieve results like tripling their membership sales, enrolling 2300+ members in one promotion — and yes, I’ve written the copy behind promotions that have made millions dollars in revenue in just a few days.
That’s the flashy stuff…
Helping my clients achieve milestones with their membership that didn’t seem possible…
But what I get just as excited about is:
Until they made it happen…
Like Naomi, who broke through her growth ceiling and hit 300+ paying members for the first time.
Or M, who grew her monthly membership income from $3500 to $5000+ (even though she thought it wasn’t possible “in this economy”).
Or when Stephanie doubled her monthly membership sales without running a big fancy promo that takes months to execute.
My clients have memberships in countless niches. I’ve worked with ceramicists, illustrators, marketing consultants, mental health experts, even a farmer… and so many more!
So much can change with your membership if you remove the distractions and give it the essential nutrients it needs to grow.
It’s just that nobody has shown you what they are until now.
Instead of wondering where to spend your time, bouncing between five half-finished ideas hoping one of them works…
Or trying to reverse engineer someone else’s strategy and still feel like something’s missing:
You will leave this program with the skillset of a membership strategist who knows how to think — and the moves to make — to grow your membership for years to come.
Support you’ll RECEIVE
My brain on your business, my eyes on your membership
When you’re inside the Membership Growth Lab, I get to know you and your membership.
Every month, you’ll have multiple opportunities to get your questions answered by a membership expert (ME!) who knows you, instead of generic advice from someone who doesn’t have the details and doesn’t understand your business.
Your access to support looks like:
Monthly checkpoints
Each month, you’ll have a clear action step and the option to submit your progress to me for feedback. From your offer, to your sales page, to your marketing plan and more — get my eyes on the important stuff so you can keep it moving without the drama.
private group
Ask your questions in Slack between calls, stay accountable and celebrate your progress. I respond multiple times per week. Plus, you’ll learn so much by doing this work with other membership owners, so you can see the reality of what happens behind the scenes (instead of just the highlight reel).
HOTSEATS, Q&A + LIVE COACHING:
Join live and ask me your questions. If something isn’t clear, you’re stuck or if you just want to brainstorm ideas, we can work it out together.
Limited bonus:
60-minute private call with Natalie
$1500+ value (not a made up number!)
Join us for the November Cohort and you get a private call with me to map out the details of your 2-week membership sales system. We’ll talk angles, specific email ideas, and your exact next steps to make it happen. I distill it all into a one-page plan for you after we meet.
Clients regularly pay me $1500+ to map out their membership promotions with them. This bonus is worth the price of the program alone. You must join us before November to be eligible!
“Few people care like Natalie does. To have someone with her breadth of experience working alongside you is invaluable.”
My membership was a new addition to my business and I joined Membership Growth Lab to make sure I was creating a solid foundation from the beginning so I wouldn’t burn out.
Natalie had so much insight about ways to build out the membership so it serves my goals and helps members grow. I’ve taken group programs before but this was so different. It really felt like Natalie was an extension of my team.
There was so much value in having ongoing feedback from her - on my decisions about the membership, my copy, managing it all… Natalie had so many brilliant ideas and was able to think into the future with me.
There is such a wealth of experience and insight inside this program that meant I never felt alone. I now have a step-by-step structure in place based on Natalie's resources which has given me new ways of thinking, planning and getting things done for my membership.
Heidi Sander, Membership for Poets
step into the membership growth lab
4 months of curriculum, feedback & small group support to create the system that will take you to 100 members and beyond:
Complete curriculum with ONE goal: get you moving towards your 100 member milestone!
My feedback to improve your sales page and simplify your membership, so it’s easier to sell and deliver than ever before
Personal feedback each month on your key action steps
BONUS: Private call with Natalie to create a custom plan for your 2-week membership sales ($1500+ value)
2x monthly group calls, coaching and private Slack community
$1,697
Or 3 payments of $579
Prices in USD. 2027 cohorts will start at $2000. Join now for the best price!
What clients have said
about working with me
“Our last 2 launches with Natalie saw us get better results with half the work.
What Natalie brings to our conversations is the full picture. She shows me where to focus and what is a waste of time.
I am now hyper-focused with my time and energy in the business, and seeing a bigger payback.”
- Sally Haughey, Wunderled Education
“This year, we doubled our enrollment. I felt that we were speaking so clearly to our customers’ problems, their objections, and how the membership was going to help them with everything they need.
When people ask what happened to make this enrollment period so successful, I tell them about Natalie. I wish I had hired her sooner.”
- Patty Palmer, Deep Space Sparkle
“Natalie's approach allowed me to boldly go after a bigger audience and really scale up.
She came up with super ideas — big things that change outcomes.
It provides tremendous confidence and allows us to step it up in a bigger way each year.”
- Nicholas Wilton, Art2Life
“I was really impressed with the new spin on messaging we developed. Open rates were higher than past launches and we grew sales by 38% over the last launch.
Natalie took the time to get to know my offer inside and out, so she could talk about it in a way I couldn’t.
She is organized, committed, fun… and she challenged me! I feel really good about the marketing assets I have to move forward with for future launches.”
- Corey Willis, Hey There Home
“I don’t think anybody has worked as hard as Natalie to understand the intricacies of my business, and it shows.
She will think through every obstacle to someone buying from you, and counter it with a persuasive argument.
Natalie helps me articulate things about my work that I never would have had the guts to say about myself.
I love the way she sees the vision. I felt like I won the lottery by hiring her.”
- Meg Casebolt, Love at First Search
You’re a great fit for Membership Growth Lab if you:
✓ Already have an active membership that you’ve launched at least once before
✓ Have at least a couple dozen paying members right now
✓ And you see yourself in any of the following:
the houdini
Did a founding launch and got so caught up in supporting members that you forgot to sell it again and now it’s been months (oops).
the quick start
You’ve launched your membership in the last 6 months with success (yay!) and you aren’t sure how to go from “first launch” to growing past your first batch of members (and keeping them happy).
THE SUPERFAN CREATOR
You’ve run your membership for 1-2 years and have plateaued with a small group of ~50 superfans who won’t leave until you shut it down (bless them). It’s hard to translate the magic of your membership to the people who aren’t in it yet.
THE freestyler
You’re putting in the effort to sell your membership and although people are joining, it all feels a bit random and it’s not enough to outpace the ones who leave. (This is extra annoying because you think your retention is actually pretty good!)
the time juggler
You want to be better at balancing your time inside the membership with the time you spend working on the membership and growing your business. You’ve tried the “big fancy launch” (or secretly dread it) and you’re searching for something different.
the returner
You’re coming back to the surface after a few months (or longer) with your membership in a holding pattern due to life stuff, health stuff or focusing on selling other offers. You’re ready to go all-in on growing your membership because more people need what you’ve got!
Not for you if:
ⓧ You haven’t launched your membership yet and you don’t have any paying members. This is not a “start your membership” program!
ⓧ You want a hands-off, totally passive way to grow your membership and serve your community.
ⓧ You sell a physical subscription box or SaaS (software as a service).
Already have hundreds of members (or more) and growing with the support of a team?
Explore my private advisory services instead or send me a note to talk about your next best step.
Frequently Asked Questions:
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Membership Growth Lab is for people who have already launched their membership and have at least 20 paying members right now. You sell your membership primarily online — and you deliver a mix of education, coaching or community.
It doesn’t matter whether you sell to entrepreneurs or consumers. I’ve worked with ceramicists, illustrators, marketing consultants, ADHD coaches, mental health experts, business mentors, even a farmer… and so many more niches!
If your membership focuses exclusively on in-person events without an online element, or you sell a physical subscription box, SaaS or a corporate subscription, then you are probably not a fit for the strategies I teach inside Membership Growth Lab.
If you have questions about whether this is right for you, please send me an email or DM me using the contact info on this page.
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Yes and yes! The growth strategies and the 2-week membership sales system you’ll learn inside the Lab work no matter your sales model: whether your doors are always open, you only open them every now and then, or you sell through free trials or something else.
If your doors are always open, this is how you’ll create urgency and give people a reason to join now. If you only open a few times a year, it’s how you’ll create sales in between your bigger launches.
The system is flexible. Inside the program, you’ll learn how to adapt it to suit your membership and make it work alongside the other offers you sell.
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Nope! The strategies you’ll learn inside Membership Growth Lab are designed to complement any bigger promotions you already have planned.
Plus, the skills you learn and the sales assets you’ll build over the next 4 months will make your existing promotions stronger, whether it’s for your membership or something else you plan to sell in your business.
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I can’t predict how many members you’ll add or how long it will take you to grow your membership. And it wouldn’t be fair for me to promise you otherwise!
What I can promise is that this is my complete roadmap to 100 members, with personal feedback from me every month so you always know your next best move. Sage went from 32 to 110+ members in under a year without a big launch, and Natalie E grew her membership by 11% in 90 days after being stuck for a year.
By the end of our 4 months together, you’ll have:
A membership that has instant appeal to potential members and is less time-consuming for you to deliver
A promise for your membership that you’re proud of
A sales page that finally explains the value of your membership
The 2-week membership sales system applied to your own business, with my feedback, so you can sell your membership more often without a big launch and enroll members more consistently
A plan for long-term growth, including how to think about visibility, managing your time as a membership-driven business owner, and growing your audience
You’ll leave with everything you need to keep your momentum going in the months to come, so you can keep growing towards 100 members and beyond.
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Inside the Lab, you get my feedback on your key action steps each month and a bonus private call with me. You also do the work alongside other membership owners who are at a similar stage.
My private advisory is for people who already have hundreds or thousands of members and are often growing with a team. When you’re my private client, we go beyond the 2-week sales system into more advanced sales campaigns, improving customer lifetime value, evolving your membership, creating pathways between your offers and more.
Private projects are custom to your membership and include unlimited feedback from me with regular 1:1 calls. If you have over 100 members or thousands already, private advisory may be a better fit.
If you’ve already launched and have at least 20 members but haven’t hit 100 yet, the Lab is where I’d recommend you begin.
If you aren’t sure, just reach out and I’d be happy to let you know what I’d recommend for you.
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You get 12 months of access from the date you join, including the curriculum and call replays.
The live program runs across 4 months, starting the week of November 9 and wrapping up on the last week of February 2027.
There’s a 3 week break over the holidays, from December 17 2026 to January 5, 2027 (inclusive) so you can chill out, catch up, eat too much cheese 🧀 or a mix of all three.
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Inside the Lab, you’ll learn the 2-week membership sales system, which takes much less prep time and runway than a big launch. In month one, we also refine your offer so delivering your membership takes up less of your time.
But what really supports you through the whole program is learning how to plan. You’ll be very clear about where your time needs to go, so you can make the most of the time you have to grow your membership.
If you have limited time, this is the best system and approach I can recommend. You’ll learn to plan and make decisions in a way that helps you take the right actions towards your 100 member milestone.
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You absolutely need a plan to grow your audience, and we’ll build that together inside the Growth Lab. But getting more people to see your membership isn’t the full picture. It’s the reason why so many people have thousands of followers or email subscribers but still only get a trickle of new members when they promote.
Inside Membership Growth Lab, we talk about audience growth and the other things you need so that when you sell to your audience… they buy!
Plus, the 2-week sales system shows you how to sell your membership to the audience you already have. So while you’re working on growing your audience, you can still grow your membership in the meantime.
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Here’s everything you get inside Membership Growth Lab:
4 months of small group support to work toward your 100 member milestone
Curriculum released every other week, with action plans to keep you moving
Monthly checkpoints with my personal feedback on your key action steps
Twice monthly live calls for coaching, hotseats and brainstorming
Private Slack community
A 60-minute private call with me to plan your first 2-week sales swing ($1,500+ value)
The Membership Growth HQ and my personal sales copy archive
12 months of access to the curriculum and replays
The monthly checkpoints, twice monthly calls and Slack group mean you’ll always be able to ask questions and get feedback. Because this is a small group, I’ll get to know you and your membership.
It’s $1,697 USD or 3 payments of $579 USD. We begin the week of November 9.
The price will increase to $2000+ for the 2027 cohorts, so now is the best time to join for the best price (and some special bonuses too)!
Still have questions?
Send me a DM on Instagram @natalietaylor.co (text or voice notes are fine) or email me at hello@themissingink.co and I’ll get back to you by the next business day.
You want a membership that is loved by more than a select few.
you’re here because:
You’re ready for a membership that can attract and serve 100 members or more, without compromising on value or selling your soul in the process.
This is where we’ll take your membership from “has potential” to total powerhouse.
With a few tweaks and the right feedback,
your membership can become the baseline
that supports you and everything else you do in your business.
You don’t have to settle for 3, 6 or 12 more months of trying a little bit of everything and still feeling frustrated and fuzzy.
if You want to:
Feel confident that you have a membership that is set up to scale and serve your members, even when you’re not in the room
Have a membership you can grow without hesitation and sell with total confidence, all year round
Swap the over-thinking and distractions for a clear plan specific to your membership offer → and an infinitely remixable system you can rely on to enroll more members for years to come
stop guessing.
Let’s get you growing toward 100 members and beyond.
Secure your place with me inside Membership Growth Lab today:
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