Bored by your own launch? So are they.
So stop launching... and learn to craft show-stopping campaigns like Gucci, Coca Cola and other billion dollar brands.
(You'll never want to go back to launching the old way.)
Launch, rinse, repeat (snooze)
Itās not about how many emails you send.
Or the structure of your sales page.
Whether youāre launching with webinars, challenges or a questionable mix of carrier pigeons and smoke signalsā¦
The only question that matters is this:
Are they tuning you out or leaning in?
When youāve got more than a few launches under your belt, the conversation changes.
Youāve sold it. Validated itā¦
Now, itās a game of staying relevant:
How do you keep ahead of the competition ā when the pool gets noisier every year?
How will you keep bringing new people into your program ā consistently, reliably ā after your biggest super-fans have already bought in?
How will you make sure your positioning evolves right alongside youā¦ instead of becoming stale, outdated or so last year?
Billion-dollar brands like Gucci and Coca Cola didnāt get where they are by asking how many marketing emails they should send.
But in online business, weāre conditioned to think small.
As if the brilliance of your work could ever be distilled down into a template ā the same one everyone else in your niche is using.
The result?
Most launches talk.
Usually, too much: features, benefits, buy now, or else.
Campaigns, on the other hand?
They walk the walk.
They put on a show.
And they give your audience a front-row seat to the exact kind of experience they can expect when they say yes to taking the next step with you.
Do it rightā¦
And they wonāt be able to look away.
Bring a campaign mindset to your next launch
(& have more fun selling your course than ever before)
Skittles: taste the rainbow. Red Bull: gives you wings. Diamonds: are a girlās best friend.
What do the worldās most iconic campaigns have in common ā and how can you bring more
ābig brand energyā to your next launch? It starts with choosing to be:
WHO DO THEY BECOME WITH YOU?
Dare to be bigger than their fears, the next fix or another āquick winā.
Youāre not a plumber with a wrench. Youāre an expert with an approach that changes peopleās lives.
So why settle for a message about whatās not workingā¦ when you could cast a more captivating vision instead?
CHANGE BEFORE THE TRANSACTION
Think beyond the sales page to engage all 5 senses in your launchā¦
And give your audience a chance to feel the beginnings of change before theyāve ever bought from you.
(Donāt tell Gucci: you can go bigger on creating an experience than a faceless brand ever could. Personal equals powerful.)
DONāT ENTER THE CONVERSATIONā¦
Change it: with a different promise. An offbeat approachā¦ or a completely new frame.
While the others are too busy talking, choose to slow down and see the patterns others miss.
When you do, youāll offer a refreshingly different path: the kind they canāt take with anyone else but you.
Itās time to re-invent how you think and feel about launching:
Because in business, creativity should never be an afterthought. Letās elevate your biggest, most compelling ideas ā and turn them into the main event.
Because what you say in your launch should be a perfect reflection of what you do after they say yes. What if being part of your launch could be just as mind-blowing as it feels to buy from you?
Because launching should never feel like youāre going through the motions. You can bring new life to your launches and continue to delight yourself (and your audience) every time ā without throwing out what youāve got or starting from scratch.
Because your work is sharper, deeper and so much more exciting than your audience knows. Youāve done enough talking. Isnāt it time you showed them?
Join me from October 24 @ 3pm Pacific
for Launch Lemonade LIVE:
THE WORKSHOP
Launch Lemonade begins with a 3-hr LIVE workshop (3pm-6pm Pacific on Monday, October 24th) held via Zoom. There will be breaks, time for Q&A and maybe an aperol spritz (or two).
THE LEMONADE STAND
Keep the momentum going in our private pop-up Slack group for 7 days (October 24th - 31st). Ask questions, share your progress and see what other workshoppers are creating alongside you.
THE WRAP UP
On October 30th at 3pm Pacfic, we will close our week together with a 60-minute Q&A session.
THE REPLAY
Youāll have 12 months access to the replays for the 3-hr workshop and the 60-min Q&A session.
Hereās what weāll explore together:
PART 1: How a campaign mindset can take your launches to a new levelā¦ and where to begin.
Weāll explore the key elements of a campaign, how it differs from a traditional launch approach, and how you can begin layering campaign āelementsā over your existing launch collateral (with a little bit of help from Tom Ford & Gucci to illustrate how big brands are changing the conversation year after year).
PART 2: The art of creating cultural moments that speak to the heart of what your audience wants.
You may have heard that you need to āenter the conversation happening inside your customerās mindā... but what if you could change the conversation altogether? This is the difference between a launch that looks and feels like everyone elseās and one that demands attention.
Iāll show you how to go deeper with your message and make a promise no one else is making ā by saying the things that no one else in your space is saying (or even seeing).
PART 3: Your one-page creative brief.
Iāll show you how to pull inspiration and ideas to create a succinct one-page creative brief that unifies the key phrases, design assets and pieces of your offer under one remarkable idea.
Even better, weāll begin building your creative brief LIVE during this final part of the workshop. (I canāt emphasize enough how fun this part is. Itās truly my favorite part of every launch and Iām so excited to share it with you.)
Youāll walk away with:
Discover a new perspective on how to strengthen the connection between your prospectsā world and your own. How can working with you feel like the natural next step? Iāll show you how to find the thread by learning to see your brightest ideas in an exciting new light.
Get clarity around what you should and shouldnāt be doing during your next launch, based on your personal strengths and preferences. Launches are all about showing people youāve got the goods, and if youāre stuck doing things you hate, they can tell.
Craft your one-page creative brief: the foundation for your next launch. Bring it to your next team meeting, or share it with key contractors (like copywriters, designers and ads managers) to ensure your team is executing on a shared vision for your launch.
(Launching solo or without a team for now? Use your creative brief to keep your campaign focused, sharp and centered around the exciting ideas youāve unearthed during our time together.)
Ready to hit refresh?
Letās do it together.
Launch Lemonade LIVE is for experienced business owners with a proven offer they have launched and sold several times before. Itās for people who are asking āwhatās next?ā and āwhat else is possible here?ā when it comes to their launches.
So if youāre ready to flex your creative muscles, deepen your messaging, and sketch a bold plan for your most energizing launch yet ā join us:
Your 7-day Launch Lemonade LIVE experience begins soon...
Secure your place with a one-time payment:
$500
Includes access to:
- The 3-hr LIVE Launch Lemonade Workshop on October 24, 2022 at 3pm Pacific.
- The Lemonade Stand: 7-day follow-up community on Slack.
- Separate 60-minute LIVE Q&A Session on October 30, 2022 at 3pm Pacific.
- 12 months access to the recording of the live workshop and Q&A session.
Spaces are limited. If you have questions, email me directly at
natalie@themissingink.co or DM me on instagram: @missinginkco.
If we havenāt met before, Iām Natalie Taylor. Iāve been turning launches into lemonade since 2016.
Iām the owner of The Missing Ink, a launch strategy & copywriting boutique for course creators who want their message to reflect the magic that happens inside their programs.
I keep a small roster of clients, many of whom I have worked with on multiple launches, for years at a time. Before every launch, we begin with a question:
āAm I still excited about doing this?ā
If your answer is no, or even a lukewarm āI guessāā¦ itās time to press pause and re-assess.
Your launches should be one of your greatest tools for self-expressionā¦ a playground for new ideas and concepts that hint at where youāre headed nextā¦ and a one-of-a-kind experience for your perfect people that shows them why youāre the only one for them.
I can show you how. So stop going through the motions ā and join me for Launch Lemonade LIVE:
