Episode 33: How to Grow Your Membership Revenue Without Adding More New Members
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EPISODE DESCRIPTION & RESOURCES:
What if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting?
That skill is learning how to position a compelling 12-month membership tier... even if you have no plans to actually offer one.
In this episode, I'm breaking down why thinking through an annual membership offer will make you better at selling and retaining members across every pricing tier, plus open up revenue opportunities you might not be seeing right now.
Whether you currently offer monthly-only, already have an annual tier that nobody buys, or you're curious about adding longer-term commitments to your membership, this episode will shift how you think about long-term value and member journeys.
We'll cover:
Why approximately 20% of your audience would love to pay you upfront for a year (and how this changes your cashflow and forecasting)
The difference between pathway and ritual in your membership (and why this clarity makes you better at selling monthly plans too)
How mapping a 12-month member journey forces you to improve your experience and retention behind the scenes
Two more ways to grow your revenue from your annual membership tier, beyond just selling them upfront to new members
Why vague membership growth goals keep you guessing (and how to set strategic, specific targets instead)
💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together:
Whether you plan to offer an annual membership tier or not, this exercise will shift how you sell and deliver your membership. Register at committedworkshop.com
