Episode 37: Schrodinger’s Membership (AKA: Your Membership Identity Crisis)
LISTEN NOW:
SUBSCRIBE & LISTEN ON THE GO:
EPISODE DESCRIPTION & RESOURCES:
Your membership isn't dead... but is it truly alive?
If your membership feels like it's in a state of suspended reality, where things aren't falling apart but they're definitely not thriving, this episode is your diagnostic.
Before you look at sales strategies, repositioning, or messaging fixes, there's a deeper question to answer first... are you actually sold on your own membership? Because it's incredibly hard to grow an offer you're not fully bought into.
In this episode, I'm walking you through the three sneaky things that create resistance to selling your membership, and why resolving them is so much faster (and less dramatic) than you think.
We'll cover:
The concept of "Schrödinger's Membership"and why so many membership owners are stuck in a fuzzy middle ground with their offer
The three things to address before you touch your sales strategy (and why tackling them first makes everything else easier)
Why your membership needs its own lane and the dangerous pattern of replicating your higher-priced offers at a lower price point
Listen now (and let me know what you think) or keep scrolling to read the article. ⬇️
Links and Resources:
🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan: themissingink.co/the-gameplan
📩 Get the newsletter for membership people: themissingink.co/newsletter
Contact Natalie: themissingink.co/connect
See how you can work with Natalie: themissingink.co/services
Follow on Social Media:
Instagram: instagram.com/natalietaylor.co
Threads: threads.net/@natalietaylor.co
Facebook: facebook.com/natalietaylor.co
